Virgin Media have announced customers will be able to see a selection of Tribeca Film Festival titles yet to be seen in the UK. Customers can watch any of the released films via Virgin’s on-demand service.
Virgin Media is broadcasting these films exclusively as part of a deal with Tribeca Enterprises, the parent body of Tribeca Film, which will aid the company’s expansion into the UK market.
Customers can begin viewing the six films from April 2013. The run lasts for a total of eight weeks and viewers can watch them as many times as they like, whenever they like via the pay-per-view system. In addition, Virgin Media digital TV platforms via Xbox, PlayStation, and iTunes are also broadcasting the films – click here to find out more.
As of this writing, six films have been announced for release. These six films include Greetings from Tim Buckley, Monogamy, Rubberneck, Fresh Meat, Whites, and The Wild and Wonderful Whites of West Virginia.
The co-founder of the Tribeca Film Festival, Robert De Niro, commented on the reception so far, “American audiences have really enjoyed being able to participate in the Festival experience, not just in New York but from all over the country.”
Robert De Niro launched Tribeca Film three years ago for the purposes of helping independent film makers to gain more exposure. The festival takes place in New York each year.
Commenting on the move, the Chief Creative Officer of Tribeca, Geoff Gilmore, said he wanted to allow UK customers to sample some of the best independent films the festival had to offer.
The Executive Director of digital entertainment for Virgin Media, Cindy Rose, said, “As the only UK TV partner, we’re proud to be able to share some of the hottest new films never seen before in the UK with all our TV customers.”
She also said the decision to form an agreement with Tribeca Film fell in line with the company’s vision and views on independent films. With the inclusion of Virgin Media digital TV on a number of platforms, it demonstrates the organization's commitment to helping independent film makers reach entirely new audiences, she mentioned.
There’s currently no word on whether Tribeca or Virgin Media will add any new films to its selection either before the offer begins or during the duration of the offer. Additionally, neither party has mentioned the potential for repeating this offer in 2014 and beyond.